HEXNET - Digital Marketing

Marketing Tools, Technologies and Strategies

to help you win online.

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Highly Performant Websites for chemical and Ingredient Companies

We don't just build websites, we build sales-ready web infrastructures that empower your sales team and offer a substantial return on investment, in a very short period of time.

RESPONSIVE WEBSITES

All websites were not created equal. At Hexnet, we build each chemical company's website specifically for the needs of their potential new customers, while providing the company with the ability to easily maintain the content and products on their website.

10+ YEARS OF PROVEN RESULTS

There is no other SEO company working in specialty chemicals with the proven track record of Hexnet. Today's B2B buyer's journey begins with an online search or a click on social media. Are your products optimized?

CUSTOM WEB APPLICATION

Our chemical websites are powered by Hexnet's custom web-based software that is optimized for chemical and ingredient distribution. Whether you work in a single market segment, or in multiple complex segments, our software is highly configurable.

our features

We are a full service digital marketing agency

We understand that your brand’s position in the market is different for each segment, so we will create a digital marketing plan that allows your chemical or ingredient company to grow your sales per market segment.

WEB & INTERACTIVE

From beautiful, responsive websites to custom web-based applications to interactive digital experiences... Hexnet has the team to deliver your completed project on time and budget.

RESEARCH & STRATEGY

Well-planned market research drives the performance of every other service we offer. Every marketing plan we create begins with a thorough client interview and research session.

search ranking (SEO)

An optimized website is a given! Hexnet has the SEO skillset to ensure your website will be found when potential customers are searching for your products and services.

PAY PER CLICK

Google AdWords and Display, Facebook and LinkedIn Advertising, Retargeting, YouTube and video advertising... we will identify your needs and then provide the strategy, setup and active management of an effective paid search marketing campaign for your organization.

CONTENT MARKETING

Modern marketing teams understand the importance of creating quality content that aligns with potential buyers’ interests, and then distributing that content through various online channels, in order to pull people toward your company and its products or services.

INBOUND MARKETING

With the right strategy and tools, your website will become a strategic lead-generation machine. We create custom inbound marketing programs that attract, convert and nurture qualified leads. We've partnered with HubSpot, the world's #1 inbound marketing software.

CONVERSION OPTIMIZATION

Achieve greater performance from your website with Hexnet's Conversion Optimization... a series of formalized steps that allow us to test, measure and perfect your site’s ability to convert leads or sales.

SOCIAL MEDIA MARKETING

Successful social programs engage the right audiences with relevant messaging. We will create an editorial calendar that’s comprehensive and flexible, create and curate ontent, set goals and track results.

EMAIL MARKETING

Automated emails that continuously improve. From welcome series that establish relationships, to well-timed win-back and cart-abandonment programs, email marketing has matured.

Our Promise

We will learn your business intimately and produce a high-performing digital marketing strategy that delivers a substantial return
on your investment.

Traditional marketing
is broken.

Today, buyers are taking control. They're tuning out old-school marketing and sales tactics that are impersonal and interrupts.

200 Million #s on the Do Not Call List.

44% of direct mail is never opened.

86% of people skip TV commercials.

Don't interrupt buyers, attract them

Instead of dated marketing methods like buying ads and email lists and praying a lead comes in, inbound marketing focuses on creating quality content that pulls people toward your company and product(s). With an inbound marketing strategy in place you will attract people to your website who are qualified to do business with you, then convert those people into leads and customers.

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Inbound Marketing Essentials

A Blog
Search Marketing
Landing Pages
Calls To Action
Website Forms
Lists & Segmentation
Email Marketing
Analytics & Reporting

Services We Provide

Inbound Marketing Assessment
Inbound Marketing Strategy
Customer Journey Mapping
Executive and Stakeholder Interviews
Persona Development
Competitive Analysis
Qualitative Research
Quantitative Research
Customer Satisfaction Surveys

Our Preferred Marketing Automation Platform

HubSpot’s all-in-one marketing and sales software is used by thousands of organizations worldwide to help companies attract visitors, convert leads, and close customers.

HubSpot software includes all the tools a marketer needs to effectively run an inbound marketing campaign, in addition to providing a central toolset where marketers and key stakeholders in an organization can monitor all digital marketing activities and then measure the ROI of those activities.

Hexnet is a Certified HubSpot Partner, using the platform to create, control and measure marketing activities for our clients.